A simple drawing can be the power force behind a whole marketing campaign. For the end of 2015 and Chinese New Year, I have suggested to Petit Bazaar to work with a beautiful leaf pattern. A simple branch can offer a multitude of variations.
- The Christmas catalog:
There is a 2016 calendar on the back cover of the catalogs, which are free!
Go pick them up at the shop if it isn’t already done.
- The shop windows
This pattern has helped animate the Christmas themed shop windows. We opted for white as it shows better contrast and maximum visibility.
- The lai sees:
Chinese New Year was an opportunity to work with patterns with golden colours.
From time to time, it is necessary to complete as well as animate the graphic universe of a brand. It doesn’t necessarily have to be pushed by big financial efforts. A simple drawing and or design can bring a breath of fresh air for the new season.