Tag Archives: marine

Belpearl

Belpearl is a family farming business, which has been trading and designing
pearls since 1933. Belpearl is a mix of oriental and occidental designs with lebanese roots,
living between Japan and Hong Kong and farming in the most beautiful places
of Pacific. All ingredients was there to inspire me!

I’ve discovered with great interest the world of pearls, its history, its
big names, its textures, an absolutely fascinating world.

Belpearl gave me the mission to redefine the contours of their graphic
universe. For me it was a new kind of branding work, out of my comfort
zone. I was more used to dealing with the playful universe.
The Belpearl house developed both, collections of modern baroque jewellery
as well as more sophisticated and modern jewellery. The challenge was to
find a graphic balance between these two universes.
Even though the general aim of the brand is to develop more “modern”
collections, we cannot ignore the baroque heritage of the brand.

Here are the existing graphic elements that the brand has developed in the
past:

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-12

We will keep the BP monogram in upper case. However, I expressed
reservations about the dominant use of the navy and the pictogram with the
seahorse shaped shield.
The navy blue does not marry well with the shades of pearl, I have replaced
it with black, which is more elegant but also timeless. I have offered to
develop a range of complementary colours and patterns to illustrate the 4
large pearl collections that the brand is working on.

1. Inspiration
The graphic base language is an accumulation of lines similar to coral
structures.It gives an interesting rhythm, a spontaneous beat, a flow. We
will use these lines on all our patterns.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-14

2. Logo and Monogram
We have retouched the letters from the original logo and added a baseline
as well as a monogram.
Here are the final 2 designs which were chosen.
belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-11

3. Patterns & Colors
4 complementary patterns and colours for 4 pearl types

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-13

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-16
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4. Simulation on catalogue

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This study was the subject of lots of graphic research, here are some
drawings that I’ve developed but have not been retained because they were
too complicated compared to the minimalist and modern identity that the
brand wishes to follow in the near future.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-18 belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-17

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Between sea and sky

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Michael and his children are sailors at heart! Weekends and school holidays are the opportunities to sail around the Hong Kong archipelago. The kids had gotten a virus when we talked about the theme of their room. But the theme was obvious.

Our idea for the room was one where fish would be flying and whales jumping out of the water.

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The decor was mainly painted on, only the smaller elements were stickers. It was extremely fun for me to create this mural, and the kids’ enchanted and happy eyes immediately made me forget about the hard labor of the past two days that I had spent on the ladder ^^

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I can’t finish this post without talking about my assistant Thomas, who tried to step into the fresh blue paint many times! What an adorable little creature! If only some of my family members weren’t allergic to cats…

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