A simple drawing can be the power force behind a whole marketing campaign. For the end of 2015 and Chinese New Year, I have suggested to Petit Bazaar to work with a beautiful leaf pattern. A simple branch can offer a multitude of variations.
- The Christmas catalog: There is a 2016 calendar on the back cover of the catalogs, which are free!
Go pick them up at the shop if it isn’t already done.
- The shop windows This pattern has helped animate the Christmas themed shop windows. We opted for white as it shows better contrast and maximum visibility.
Interior window design by Soraya Mazari
- The lai sees: Chinese New Year was an opportunity to work with patterns with golden colours.
From time to time, it is necessary to complete as well as animate the graphic universe of a brand. It doesn’t necessarily have to be pushed by big financial efforts. A simple drawing and or design can bring a breath of fresh air for the new season.
There is no need to introduce the magical kids’ concept store Petit Bazaar. But what you may not know is that Marguerite & Gribouilli is working on their all new branding!
When Amy, the new owner of Petit Bazaar contacted me, I couldn’t resist this opportunity. It is not the kind of project that I usually do, but I loved the idea of working on the universe of Petit Bazaar and Amy & Petit Bazaar team are just so nice to work with.
We started by refreshing the logo and the graphic base. We also created complementary patterns that will be used for marketing, packaging & interior design purposes.
We decided to use “toile de Jouy”, [a repeated pattern depicting a scene] to retrace the history of the brand and the flagship products that have made its success. This format is ideal because it can evolve with time and will be easy to update when needed.
Lai see development
Newsletter template developement
I hope we will have other opportunities to collaborate together, as it was a real treat!
I wish you all a wonderful lunar new year & happy hollidays!
Petit bazaar, 9 Gough Street, Central, Hong Kong ☎ (852) 2544 2255 80 Queen’s Road East, Wanchai, Hong Kong ☎ (852) 2528 0229 http://www.petit-bazaar.com | http://blog.petit-bazaar.com
I’m very happy to offer you our 2015 lai see envelopes! you simply need to enter the promotional code CONFETTIS at the checkout to enjoy a free set of 10 envelopes (excluding delivery charges). Offer valid until February 15, 2015
The Lunar New Year being just around the corner, I have prepared for you a set of 5 “lai-see” (red envelops in English) that you can easily make yourself.
It’s also a great activity to share with kids, that will keep them busy for hours!
You simply need to download and print this pdf file and follow the instructions below:
I hope you will enjoy this little gift and have a good time with your loved ones.
Tips: - you will have a better result with a 120gr paper (available at any stationnary shop) - print without scale (at 100%) otherwise your envelop will be to small for the bills.
Important notes: This template is free for personal use only, not for commercial use. You can print as many as you like for yourself or as a gift to someone, but you are not allowed to sell this artwork in digital or print form, nor to distribute it in its original or in an altered form.
If you’d like to share some images of this DIY, on Pinterest, social media, in a blog post… Please feel free to use some images, but please credit and link back to this page. Please do not distribute it from your website and please do not link directly to the file- instead, please link back to this page.
Thank you very much!