Tag Archives: gold

Belpearl

Belpearl is a family farming business, which has been trading and designing
pearls since 1933. Belpearl is a mix of oriental and occidental designs with lebanese roots,
living between Japan and Hong Kong and farming in the most beautiful places
of Pacific. All ingredients was there to inspire me!

I’ve discovered with great interest the world of pearls, its history, its
big names, its textures, an absolutely fascinating world.

Belpearl gave me the mission to redefine the contours of their graphic
universe. For me it was a new kind of branding work, out of my comfort
zone. I was more used to dealing with the playful universe.
The Belpearl house developed both, collections of modern baroque jewellery
as well as more sophisticated and modern jewellery. The challenge was to
find a graphic balance between these two universes.
Even though the general aim of the brand is to develop more “modern”
collections, we cannot ignore the baroque heritage of the brand.

Here are the existing graphic elements that the brand has developed in the
past:

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-12

We will keep the BP monogram in upper case. However, I expressed
reservations about the dominant use of the navy and the pictogram with the
seahorse shaped shield.
The navy blue does not marry well with the shades of pearl, I have replaced
it with black, which is more elegant but also timeless. I have offered to
develop a range of complementary colours and patterns to illustrate the 4
large pearl collections that the brand is working on.

1. Inspiration
The graphic base language is an accumulation of lines similar to coral
structures.It gives an interesting rhythm, a spontaneous beat, a flow. We
will use these lines on all our patterns.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-14

2. Logo and Monogram
We have retouched the letters from the original logo and added a baseline
as well as a monogram.
Here are the final 2 designs which were chosen.
belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-11

3. Patterns & Colors
4 complementary patterns and colours for 4 pearl types

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-13

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-16
belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-15

4. Simulation on catalogue

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-20

This study was the subject of lots of graphic research, here are some
drawings that I’ve developed but have not been retained because they were
too complicated compared to the minimalist and modern identity that the
brand wishes to follow in the near future.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-18 belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-17

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A dream come true

A few months ago, my fabulous sister in law asked me to make some illustrations for a book project that she was working on.
The book is about Moroccan traditions, 10 novels with 10 illustrations explaining our traditions in this modern world.
Thanks to her amazing energy and will to bring dreams to reality, the book is now published and sold in many libraries in Morrocco.
Here are some snap shots,

10contes-marocains-selma-desmot--assia-bennani

The theme of traditions is a fascinating theme to work on, but also quite frightening at first glance. How can I translate this into images? How to not fall into the clichés? How can I keep the ambivalence through illustration in an equal manner? The texts are part of a modern context and it was evident that the drawings and graphics had to transcribe this duality.

Civilizations that are modernizing are gradually losing their traditions. Personally, I wasn’t familiar with a fraction of these traditions. We often think that traditions are archaic, cumbersome and incompatible with modern life. Yet, they are synonymous with life skills and decency. Traditions are gratifying for those who receive them and for those who transmit them. Let’s not forget our traditions because they are our identity, our constitutions and our civilization.

10contes-marocains-selma desmot- assia bennani- librairie

So many new perspectives are now growing in my mind… a wall, a canvas or a book, after all it is always the same special feeling when you see your little scribbles becoming finalized and becoming real products.
I can’t be more grateful and excited, thank you Selma Desmot for making this dream come true, we can’t wait to see your next book projects. This is only the beginning!

Join the “10 contes” facebook page here

Available in many librairies and concept stores in Casablanca (Morocco):
La fabrique (website here)
La galerie de l’aimance
Hey

Librairie Preface,
Librairie Porte d’Anfa
Librairie Livre moi
UPDATE:
Now available in Hong Kong on our e-shop.

 


Gold therapy

During these bleak times, a little color therapy would do us good! Between the Ebola epidemic, the wars, the crashes, invasions, genocides and so on…living in the golden bubble that Hong Kong is , you realize day after day how lucky we are to be in such a safe and stable environment.

So just for a while, just in the time it takes to share with you these few lines, let’s indulge ourselves in the richness ans splendor of gold. In Asia, it is said to be a mineral light, sign of perfection. With its perfect light, gold will thenceforth be used to symbolize perfect beings. Buddha is therefore often covered in gold. Its sight warms the heart and the spirit. We feel secure in a golden environment because it reflects material abundance.

In design, we rarely use gold on its own because it can quickly become oppressive. Ideally, gold is used to add a glow, a sparkle to a space. It generally goes well with all the other colors: I find the association with coral, pink, blue-green or peacock blue very interesting because it gives it a modern twist. Black, brown and white colors will be used for a more classic look.

Here is a little selection from our Pinterest page.

Wishing you a beautiful week

guilded_wallpaperRuffledPaper_etsyoh_hello_friend_blogroxanne_stellmacher_comastier-de-villatte-paris_garance dore sayitasitis_tumblr_bunting
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Photo sources: Gilded wallpaper, www.ruffledpaper.com , www.ohhellofriendblog.com , Astier de Villate – photo by Garance Dore, www.roxannestellmacher.com , www.ohsuzeq.tumblr.com, www.casasugar.com