Tag Archives: branding

Tote bags for Petit Bazaar

I’m super excited to introduce to you the new set of tote bags that I’ve had the chance to design for our favorite kids concept store in Hong Kong: Petit Bazaar!
They are now available with any purchase from HK$800.

petit-bazaar-tote-bags-by-marguerite-gribouilli_3 petit-bazaar-tote-bags-by-marguerite-gribouilli_4petit-bazaar-tote-bags-by-marguerite-gribouilli_1petit-bazaar-tote-bags-by-marguerite-gribouilli_5petit-bazaar-tote-bags-by-marguerite-gribouilli_2

Petit Bazaar,
9 Gough Street, Central, Hong Kong ☎ (852) 2544 2255

80 Queen’s Road East, Wanchai, Hong Kong ☎ (852) 2528 0229
http://www.petit-bazaar.com

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Belpearl

Belpearl is a family farming business, which has been trading and designing
pearls since 1933. Belpearl is a mix of oriental and occidental designs with lebanese roots,
living between Japan and Hong Kong and farming in the most beautiful places
of Pacific. All ingredients was there to inspire me!

I’ve discovered with great interest the world of pearls, its history, its
big names, its textures, an absolutely fascinating world.

Belpearl gave me the mission to redefine the contours of their graphic
universe. For me it was a new kind of branding work, out of my comfort
zone. I was more used to dealing with the playful universe.
The Belpearl house developed both, collections of modern baroque jewellery
as well as more sophisticated and modern jewellery. The challenge was to
find a graphic balance between these two universes.
Even though the general aim of the brand is to develop more “modern”
collections, we cannot ignore the baroque heritage of the brand.

Here are the existing graphic elements that the brand has developed in the
past:

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-12

We will keep the BP monogram in upper case. However, I expressed
reservations about the dominant use of the navy and the pictogram with the
seahorse shaped shield.
The navy blue does not marry well with the shades of pearl, I have replaced
it with black, which is more elegant but also timeless. I have offered to
develop a range of complementary colours and patterns to illustrate the 4
large pearl collections that the brand is working on.

1. Inspiration
The graphic base language is an accumulation of lines similar to coral
structures.It gives an interesting rhythm, a spontaneous beat, a flow. We
will use these lines on all our patterns.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-14

2. Logo and Monogram
We have retouched the letters from the original logo and added a baseline
as well as a monogram.
Here are the final 2 designs which were chosen.
belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-11

3. Patterns & Colors
4 complementary patterns and colours for 4 pearl types

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-13

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-16
belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-15

4. Simulation on catalogue

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-20

This study was the subject of lots of graphic research, here are some
drawings that I’ve developed but have not been retained because they were
too complicated compared to the minimalist and modern identity that the
brand wishes to follow in the near future.

belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-18 belpearl-branding-by-marguerite-gribouilli_jewellery-pearl-17

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Spring

about

Spring is an incredible learning centre in the heart of Wanchai.
9,000 sq feet dedicated to the well being and evolution of your child  (0-6y).
Spring is also the dedication of Joyce who created this centre.I was seized by her attention to detail and desire for perfection. I immediately thought that this project will go far.
So to celebrate their 3rd birthday, Joyce gave me the task of revamping the graphic identity.
We focused our reflection around the three following ideas:

evolution  |  creativity  |  environmentally friendly

spring-learning centre-marguerite gribouilli-01

spring-learning centre-marguerite gribouilli-02, noshadow

We have selected a new range of colours, fonts  and have created 3 patterns which will give the brand a more creative and less digital image. They are intended to be used on different media such as catalogs, stationery, web interfaces but also uniforms and  murals.

spring-summerflyer-marguerite-gribouilli-folding5

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spring-learning centre-marguerite gribouilli-b-06

The existing architectural conceptcreated by Joey Ho Design is strong and contains very interesting items. My job is also to work and ensure  an overall coherent concept, therefore a bridge between the graphics universe and architectural universe must be created.

spring-learning centre-marguerite gribouilli-08

I am delighted to have had the opportunity to add my own touch to this colossal project. The center has appeared in international decorations magazines as well as development projects in mainland China.
Do not hesitate to request a visit, it is well worth the trip, the water cooler, mini kitchens, sensory room, the lights that are shaped as basketball court will awaken the child in you!
You can read Joyce’s testimonial here, thank you again Joyce for your trust, I loved working on this project.

about
spring-washroom-joeyhodesign 09
Interior Design by Joey Ho Design

Spring
3/F, Centre Point | 181-185 Gloucester Road | Wanchai, Hong Kong
T +852 3465 5000 | F +852 3747 2646
http://spring-learning.com.hk/

 


A small pattern for a big campaign

A simple drawing can be the power force behind a whole marketing campaign. For the end of 2015 and Chinese New Year, I have suggested to Petit Bazaar to work with a beautiful leaf pattern. A simple branch can offer a multitude of variations.

branch drawing-marguerite gribouilli

- The Christmas catalog:
There is a 2016 calendar on the back cover of the catalogs, which are free!
Go pick them up at the shop if it isn’t already done.

catalogue-christmas-calendar--petit-bazaar-by-marguerite-gribouilli

The shop windows
This pattern has helped animate the Christmas themed shop windows. We opted for white as it shows better contrast and maximum visibility.

window-display-christmas-petit-bazaar-by-marguerite-gribouilli-3 window-display-christmas-petit-bazaar-by-marguerite-gribouilli-2window-display-christmas-petit-bazaar-by-marguerite-gribouilli-4
Interior window design by Soraya Mazari

- The lai sees:
Chinese New Year was an opportunity to work with patterns with golden colours.

money packets petit bazaar by marguerite gribouilli 2
money packets petit bazaar by marguerite gribouilli From time to time, it is necessary to complete as well as animate the graphic universe of a brand. It doesn’t necessarily have to be pushed by big financial efforts. A simple drawing and or design can bring a breath of fresh air for the new season.


Green common

green common X OVO entrance | wall treatment by marguerite & gribouilli-2b

Green Common is a new chain of bio and vegan food stores with whom I have had the chance to collaborate this past summer. We first worked on the design of the entry wall of their new store located in Central. It is a beautiful space shared with the OVO group.

green common pictos

With this mural, we really wanted to give a more accessible and artistic dimension to the general image of the shop. I thought that a paint treatment and a reinterpretation of the leaves of their logo would be an interesting stance. And the Green Common team quickly agreed to it.

green common X OVO entrance | wall treatment by marguerite & gribouilli-9

The installation took two days because we had to let each colour dry before working on the next one. We decided to use stencils to make sure the lines of the leaves looked perfect. Because we drew directly onsite, we were able to adjust the colours to the lighting for more accurate shades.

green common X OVO entrance | wall treatment by marguerite & gribouilli-6  green common X OVO entrance | wall treatment by marguerite & gribouilli-8  green common X OVO entrance | wall treatment by marguerite & gribouilli-12

 

green common X OVO entrance | wall treatment by marguerite & gribouilli-14 green common X OVO entrance | wall treatment by marguerite & gribouilli-13b

Take a look at the other graphics we submitted for this project:
green common X OVO entrance | wall treatment by marguerite & gribouilli - design proposals-b

My second mission for Green Common was to come up with the illustrations appearing on the different signs inside the store.

green common X OVO entrance | wall treatment by marguerite & gribouilli-09

green common X OVO entrance | wall treatment by marguerite & gribouilli-10 green common X OVO entrance | wall treatment by marguerite & gri

green common X OVO entrance | wall treatment by marguerite & gri

From there, we developed a collection of posters already available for sale in both Green Common stores in Wanchai and Sheung Wan. These products will be available soon in our e-boutique so stay tuned. Here is a little glimpse!

green common X OVO entrance | wall treatment by marguerite & gribouilli.C-13-13

As usual, the Hong Kongese teams were extremely helpful and courteous which made working in a noisy and dusty environment less demanding. A big thanks to the people of OVO and Green Common for their kindness and care.

Green Common
Shop 1, 1/F, Nan Fung Place | 173 Des Voeux Road C,
Central |  Hong Kong

www.greencommon.com | info@greencommon.com
Service Hotline : +852 2263 3153

Mon-Sun 10:30 – 21:30