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A small pattern for a big campaign

A simple drawing can be the power force behind a whole marketing campaign. For the end of 2015 and Chinese New Year, I have suggested to Petit Bazaar to work with a beautiful leaf pattern. A simple branch can offer a multitude of variations.

branch drawing-marguerite gribouilli

- The Christmas catalog:
There is a 2016 calendar on the back cover of the catalogs, which are free!
Go pick them up at the shop if it isn’t already done.

catalogue-christmas-calendar--petit-bazaar-by-marguerite-gribouilli

The shop windows
This pattern has helped animate the Christmas themed shop windows. We opted for white as it shows better contrast and maximum visibility.

window-display-christmas-petit-bazaar-by-marguerite-gribouilli-3 window-display-christmas-petit-bazaar-by-marguerite-gribouilli-2window-display-christmas-petit-bazaar-by-marguerite-gribouilli-4
Interior window design by Soraya Mazari

- The lai sees:
Chinese New Year was an opportunity to work with patterns with golden colours.

money packets petit bazaar by marguerite gribouilli 2
money packets petit bazaar by marguerite gribouilli From time to time, it is necessary to complete as well as animate the graphic universe of a brand. It doesn’t necessarily have to be pushed by big financial efforts. A simple drawing and or design can bring a breath of fresh air for the new season.


A dream come true

A few months ago, my fabulous sister in law asked me to make some illustrations for a book project that she was working on.
The book is about Moroccan traditions, 10 novels with 10 illustrations explaining our traditions in this modern world.
Thanks to her amazing energy and will to bring dreams to reality, the book is now published and sold in many libraries in Morrocco.
Here are some snap shots,

10contes-marocains-selma-desmot--assia-bennani

The theme of traditions is a fascinating theme to work on, but also quite frightening at first glance. How can I translate this into images? How to not fall into the clichés? How can I keep the ambivalence through illustration in an equal manner? The texts are part of a modern context and it was evident that the drawings and graphics had to transcribe this duality.

Civilizations that are modernizing are gradually losing their traditions. Personally, I wasn’t familiar with a fraction of these traditions. We often think that traditions are archaic, cumbersome and incompatible with modern life. Yet, they are synonymous with life skills and decency. Traditions are gratifying for those who receive them and for those who transmit them. Let’s not forget our traditions because they are our identity, our constitutions and our civilization.

10contes-marocains-selma desmot- assia bennani- librairie

So many new perspectives are now growing in my mind… a wall, a canvas or a book, after all it is always the same special feeling when you see your little scribbles becoming finalized and becoming real products.
I can’t be more grateful and excited, thank you Selma Desmot for making this dream come true, we can’t wait to see your next book projects. This is only the beginning!

Join the “10 contes” facebook page here

Available in many librairies and concept stores in Casablanca (Morocco):
La fabrique (website here)
La galerie de l’aimance
Hey

Librairie Preface,
Librairie Porte d’Anfa
Librairie Livre moi
UPDATE:
Now available in Hong Kong on our e-shop.

 


New partner: petit bazaar (HK)

I’m very happy to announce that you can also find our products at Petit bazaar concept stores of  Wanchai and Gough street in soho.
You will be able to look at the color samples and flip through the “very large book of stickers”, which allows you to see our most of referenced stickers in their actual size!

M&G sticker at Petit bazaar-low

AND ANOTHER GREAT NEWS: 

Any orders placed on our e-boutique can be collected at  Wanchai’s Petit Bazaar store. You will save then  the delivery fees!

Pick-up-petit-bazaar-wanchai-marguerite-gribouilli-animation

 Petit Bazaar,
9 Gough Street, Central, Hong Kong ☎ (852) 2544 2255

80 Queen’s Road East, Wanchai, Hong Kong ☎ (852) 2528 0229
http://www.petit-bazaar.com |  http://blog.petit-bazaar.com


Light pink and Grey in store!

We have just received these 2 new sticker color rolls,

Marguerite-gribouilli-post-19

You can now order any of our  wall sticker design in light pink and grey.
Here our 3 favorites designs in Pink and Grey and some matching color recommendations for backgroung or sticker association.
Hope this will inspire you to try some new colors in your living spaces!

Marguerite-gribouilli-sticker-08 Marguerite-gribouilli-sticker-09 Marguerite-gribouilli-post Marguerite-gribouilli-sticker-11

Image sources: AMPM | Littlegreene.fr / Cote Maison | Country style | Marina Giller / Agau marina blog.


Petit bazaar, la suite!

petit bazaar stationnary by Marguerite & Gribouilli 3 low def

Our adventure with the Petit Bazaar stores continues with the design of a new series of labelling and branding products (packaging and catalogues). Here a little glimpse:

petit bazaar stationnary by Marguerite & Gribouilli-low def


And don’t forget to grab the growth chart I had the chance to design for them. They are available for free at the back of their catalogue. Hurry up, it’s a limited series!

petit bazaar stationnary by Marguerite & Gribouilli 4-low-defPetit bazaar Height chart by Marguerite & Gribouilli 3
Petit bazaar Height chart by Marguerite & Gribouilli 2  Petit bazaar Height chart by Marguerite & Gribouilli 4Petit bazaar Height chart by Marguerite & Gribouilli Petit bazaar Height chart by Marguerite & Gribouilli 5

It was very difficult for me to make a selection of pictures from the fun shooting we did, so I decided to not choose and show them all!
Have a great week!

 


Dear Fall

Fall is really here and we are finally enjoying its cool weather. The air becomes dry and the night regains its silence with all the air conditioning units turned off. A great happiness and probably my favorite season.

Fall also coincides with that time of the year when we suddenly crave change. Change of colors and materials. This year,  I am particularly fond of carmine reds, grey and powder pink. The light pink, although already trendy this past summer, continues to claim the spotlight in fashion and interior design.

Here is a little selection of images that inspire me this year:

fall inspiration-05fall inspiration-03fall inspiration-06 fall inspiration-07fall inspiration-08 pink concrete - paint effect by Marguerite & Gribouilli
fall-inspiration-21 fall-inspiration-22fall-inspiration-20

For more inspiration, check out our Pinterest boards. We update them almost daily!

fall inspiration-01 fall-inspiration-25

Image sources: zsazsabellagio.blogspot.com | knitpicks.com | mechantdesign.blogspot.fr  | myscandinavianhome.blogspot.fr | asleyg on flickr.com | Marguerite & Gribouilli | anmutig.com | anika starmer | puredeco.com | E. gilman design on society6.com | pinterest


Green common

green common X OVO entrance | wall treatment by marguerite & gribouilli-2b

Green Common is a new chain of bio and vegan food stores with whom I have had the chance to collaborate this past summer. We first worked on the design of the entry wall of their new store located in Central. It is a beautiful space shared with the OVO group.

green common pictos

With this mural, we really wanted to give a more accessible and artistic dimension to the general image of the shop. I thought that a paint treatment and a reinterpretation of the leaves of their logo would be an interesting stance. And the Green Common team quickly agreed to it.

green common X OVO entrance | wall treatment by marguerite & gribouilli-9

The installation took two days because we had to let each colour dry before working on the next one. We decided to use stencils to make sure the lines of the leaves looked perfect. Because we drew directly onsite, we were able to adjust the colours to the lighting for more accurate shades.

green common X OVO entrance | wall treatment by marguerite & gribouilli-6  green common X OVO entrance | wall treatment by marguerite & gribouilli-8  green common X OVO entrance | wall treatment by marguerite & gribouilli-12

 

green common X OVO entrance | wall treatment by marguerite & gribouilli-14 green common X OVO entrance | wall treatment by marguerite & gribouilli-13b

Take a look at the other graphics we submitted for this project:
green common X OVO entrance | wall treatment by marguerite & gribouilli - design proposals-b

My second mission for Green Common was to come up with the illustrations appearing on the different signs inside the store.

green common X OVO entrance | wall treatment by marguerite & gribouilli-09

green common X OVO entrance | wall treatment by marguerite & gribouilli-10 green common X OVO entrance | wall treatment by marguerite & gri

green common X OVO entrance | wall treatment by marguerite & gri

From there, we developed a collection of posters already available for sale in both Green Common stores in Wanchai and Sheung Wan. These products will be available soon in our e-boutique so stay tuned. Here is a little glimpse!

green common X OVO entrance | wall treatment by marguerite & gribouilli.C-13-13

As usual, the Hong Kongese teams were extremely helpful and courteous which made working in a noisy and dusty environment less demanding. A big thanks to the people of OVO and Green Common for their kindness and care.

Green Common
Shop 1, 1/F, Nan Fung Place | 173 Des Voeux Road C,
Central |  Hong Kong

www.greencommon.com | info@greencommon.com
Service Hotline : +852 2263 3153

Mon-Sun 10:30 – 21:30