Belpearl is a family farming business, which has been trading and designing
pearls since 1933. Belpearl is a mix of oriental and occidental designs with lebanese roots,
living between Japan and Hong Kong and farming in the most beautiful places
of Pacific. All ingredients was there to inspire me!

I’ve discovered with great interest the world of pearls, its history, its
big names, its textures, an absolutely fascinating world.

Belpearl gave me the mission to redefine the contours of their graphic
universe. For me it was a new kind of branding work, out of my comfort
zone. I was more used to dealing with the playful universe.
The Belpearl house developed both, collections of modern baroque jewellery
as well as more sophisticated and modern jewellery. The challenge was to
find a graphic balance between these two universes.
Even though the general aim of the brand is to develop more “modern”
collections, we cannot ignore the baroque heritage of the brand.

Here are the existing graphic elements that the brand has developed in the


We will keep the BP monogram in upper case. However, I expressed
reservations about the dominant use of the navy and the pictogram with the
seahorse shaped shield.
The navy blue does not marry well with the shades of pearl, I have replaced
it with black, which is more elegant but also timeless. I have offered to
develop a range of complementary colours and patterns to illustrate the 4
large pearl collections that the brand is working on.

1. Inspiration
The graphic base language is an accumulation of lines similar to coral
structures.It gives an interesting rhythm, a spontaneous beat, a flow. We
will use these lines on all our patterns.


2. Logo and Monogram
We have retouched the letters from the original logo and added a baseline
as well as a monogram.
Here are the final 2 designs which were chosen.

3. Patterns & Colors
4 complementary patterns and colours for 4 pearl types



4. Simulation on catalogue


This study was the subject of lots of graphic research, here are some
drawings that I’ve developed but have not been retained because they were
too complicated compared to the minimalist and modern identity that the
brand wishes to follow in the near future.

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All about wall paper


Wallpaper was invented in China in the year 105 by Cai Lun. The invention of the first bamboo paper was in order to line wall screens and partitions with delicate drawings similar to those of porcelain.
Introduced in the 15th century in Europe by Dutch travellers, the wallpaper has won the acclaim in France and Great Britain throughout the 18th century.
The wallpaper has allowed the democratisation of wall ornamentation that was previously painted or woven. Its development is inseparable from the evolution of printing techniques, from etching wooden bits (dominoes) to current laser etching technologies.
In recent years, wallpaper has come back in style, many big fashion houses and designers have gotten on the wallpaper train. These designers and fashion houses have delivered us very modern and surprising versions of painted paper.

I am often asked if it is toxic and adapted to child-friendly spaces. Future mums are sometimes reluctant to use it in the nursery because of the glue that is used beneath wallpaper.
Wallpaper like other products have different ranges and categories, each with their advantages and disadvantages …

- The adhesive used for wallpaper consists of starch and cellulose, it is not is not toxic but there may be chemical additives (for thickening, accelerated drying or preservatives).
Check the components of the products used, there are many of these products on the market. That said, the so-called ‘clean’ glues have a bad reputation of not sticking well …

- The wallpapers that are covered with a vinyl or plastic film are easy to clean and can prevent the proliferation of mites and the growth of mould. However this plastic film can emit dangerous chemical fumes for people who are at risk.
These papers are polluting during the production process and cannot be recycled.

- Non-coated wallpapers are less toxic but must be regularly brushed or vacuumed to prevent mould and house dust mites. You should avoid installing it in a room with humidity or without sunshine. These are recyclable and some are made from recycled paper (partially or completely). They are often more expensive and rarer to find.

Wallpaper doesn’t have any regulations to date, wallpaper eco-label.
Wallpaper is quite a polluting product, it contributes to deforestation, contains chlorine, heavy metals (inks) and rejects during its production, volatile organic compounds.
If you have the desire to preserve the planet and the environment, some manufacturers are now marketing wallpaper containing significant proportions of recycled paper, or made entirely of recycled paper.
These wallpapers can come from fairly managed forests, or made with low power consumption by using recycled paper: The inks are then integrated without solvent and are water based.

Personally, I prefer to use wallpaper in the living and dining room or other public spaces rather than bedrooms. For the latter, I recommend a decor painting and / or stickers (adhesive surface on stickers will always be lesser than the one for wallpaper).

Recently I had the opportunity to create a paper-like product paints for the Petit Bazaar stores. It wasn’t wallpaper, it was a large vinyl sticker poster.
The result is very satisfactory and was a lot cheaper than wallpaper for a small series production. Here is the matte finish but it is also available in glossy finish.

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Here is a selection of quite exceptional wallpaper, you will find more on our Pinterest board “wall paper”.

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Image sources: Brian Mc D | Rifle paper Co | Bien fait Paris | Mini Rodini Wall Paper | Hupty Dupty room



Spring is an incredible learning centre in the heart of Wanchai.
9,000 sq feet dedicated to the well being and evolution of your child  (0-6y).
Spring is also the dedication of Joyce who created this centre.I was seized by her attention to detail and desire for perfection. I immediately thought that this project will go far.
So to celebrate their 3rd birthday, Joyce gave me the task of revamping the graphic identity.
We focused our reflection around the three following ideas:

evolution  |  creativity  |  environmentally friendly

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spring-learning centre-marguerite gribouilli-02, noshadow

We have selected a new range of colours, fonts  and have created 3 patterns which will give the brand a more creative and less digital image. They are intended to be used on different media such as catalogs, stationery, web interfaces but also uniforms and  murals.


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The existing architectural conceptcreated by Joey Ho Design is strong and contains very interesting items. My job is also to work and ensure  an overall coherent concept, therefore a bridge between the graphics universe and architectural universe must be created.

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I am delighted to have had the opportunity to add my own touch to this colossal project. The center has appeared in international decorations magazines as well as development projects in mainland China.
Do not hesitate to request a visit, it is well worth the trip, the water cooler, mini kitchens, sensory room, the lights that are shaped as basketball court will awaken the child in you!
You can read Joyce’s testimonial here, thank you again Joyce for your trust, I loved working on this project.

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Interior Design by Joey Ho Design

3/F, Centre Point | 181-185 Gloucester Road | Wanchai, Hong Kong
T +852 3465 5000 | F +852 3747 2646


Insight school of Design

This spring I have been invited by Insight, an Interior design school in HK to talk about my work and animate a workshop about paint patinas.
It was a great experience, I really enjoyed sharing my experience with students, which aslo remind me of my years studying interior design in Paris…
I was really impressed by how quickly they picked up the technique and I loved their colour proposals.
Some of them had time to experiment with the copper leaves, thank you Insight School of Design for having me!

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Insight is the only Hong Kong institution dedicated exclusively to Interior Design. This focused and specialized approach ensures a very thorough and focused curriculum. All tutors are working professionals from renowned firms so they know what real life requirements are all about.
I invite you to visite their website here


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insight school of design2 insight school of design


24/F, Federal Centre  |  77 Sheung on street
Chai Wan – Hong Kong  |
Tel:  2114 2021

Between sea and sky

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Michael and his children are sailors at heart! Weekends and school holidays are the opportunities to sail around the Hong Kong archipelago. The kids had gotten a virus when we talked about the theme of their room. But the theme was obvious.

Our idea for the room was one where fish would be flying and whales jumping out of the water.

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The decor was mainly painted on, only the smaller elements were stickers. It was extremely fun for me to create this mural, and the kids’ enchanted and happy eyes immediately made me forget about the hard labor of the past two days that I had spent on the ladder ^^

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I can’t finish this post without talking about my assistant Thomas, who tried to step into the fresh blue paint many times! What an adorable little creature! If only some of my family members weren’t allergic to cats…

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Copper leaves and painted tree

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Sometimes a move coincides with a new start in life or a new family reorganization. Separation, a new child; changes in family structures are often delicate and should be treated with the utmost attention.
Your interior design can help you feel better and it is with great interest that I saw this mural project being built.
The first aim of this project was to increase the emphasis on family values ​​such as love and unity. It seemed obvious to me to work the theme of the tree. Through the symbols of strength, roots, solidity or support, the tree is placed in the living room of this family. We have accompanied it with a poem which has been treated with simplicity and copper leaf for a bright and luminous effect.

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The installation of the copper leaf was a first for me, but it definitely wasn’t the last! If you’re interested I’ll post a small memo to explain the different steps for installing the metallic leaves.

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Apart from the poem, which is a black sticker, this whole wall is made by hand, acrylic paint and copper leaf.

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A small pattern for a big campaign

A simple drawing can be the power force behind a whole marketing campaign. For the end of 2015 and Chinese New Year, I have suggested to Petit Bazaar to work with a beautiful leaf pattern. A simple branch can offer a multitude of variations.

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- The Christmas catalog:
There is a 2016 calendar on the back cover of the catalogs, which are free!
Go pick them up at the shop if it isn’t already done.


The shop windows
This pattern has helped animate the Christmas themed shop windows. We opted for white as it shows better contrast and maximum visibility.

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Interior window design by Soraya Mazari

- The lai sees:
Chinese New Year was an opportunity to work with patterns with golden colours.

money packets petit bazaar by marguerite gribouilli 2
money packets petit bazaar by marguerite gribouilli From time to time, it is necessary to complete as well as animate the graphic universe of a brand. It doesn’t necessarily have to be pushed by big financial efforts. A simple drawing and or design can bring a breath of fresh air for the new season.

A dream come true

A few months ago, my fabulous sister in law asked me to make some illustrations for a book project that she was working on.
The book is about Moroccan traditions, 10 novels with 10 illustrations explaining our traditions in this modern world.
Thanks to her amazing energy and will to bring dreams to reality, the book is now published and sold in many libraries in Morrocco.
Here are some snap shots,


The theme of traditions is a fascinating theme to work on, but also quite frightening at first glance. How can I translate this into images? How to not fall into the clichés? How can I keep the ambivalence through illustration in an equal manner? The texts are part of a modern context and it was evident that the drawings and graphics had to transcribe this duality.

Civilizations that are modernizing are gradually losing their traditions. Personally, I wasn’t familiar with a fraction of these traditions. We often think that traditions are archaic, cumbersome and incompatible with modern life. Yet, they are synonymous with life skills and decency. Traditions are gratifying for those who receive them and for those who transmit them. Let’s not forget our traditions because they are our identity, our constitutions and our civilization.

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So many new perspectives are now growing in my mind… a wall, a canvas or a book, after all it is always the same special feeling when you see your little scribbles becoming finalized and becoming real products.
I can’t be more grateful and excited, thank you Selma Desmot for making this dream come true, we can’t wait to see your next book projects. This is only the beginning!

Join the “10 contes” facebook page here

Available in many librairies and concept stores in Casablanca (Morocco):
La fabrique (website here)
La galerie de l’aimance

Librairie Preface,
Librairie Porte d’Anfa
Librairie Livre moi
Now available in Hong Kong on our e-shop.


New partner: petit bazaar (HK)

I’m very happy to announce that you can also find our products at Petit bazaar concept stores of  Wanchai and Gough street in soho.
You will be able to look at the color samples and flip through the “very large book of stickers”, which allows you to see our most of referenced stickers in their actual size!

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Any orders placed on our e-boutique can be collected at  Wanchai’s Petit Bazaar store. You will save then  the delivery fees!


 Petit Bazaar,
9 Gough Street, Central, Hong Kong ☎ (852) 2544 2255

80 Queen’s Road East, Wanchai, Hong Kong ☎ (852) 2528 0229 |

Light pink and Grey in store!

We have just received these 2 new sticker color rolls,


You can now order any of our  wall sticker design in light pink and grey.
Here our 3 favorites designs in Pink and Grey and some matching color recommendations for backgroung or sticker association.
Hope this will inspire you to try some new colors in your living spaces!

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Image sources: AMPM | / Cote Maison | Country style | Marina Giller / Agau marina blog.